A look at the new account wins of the week includes two different skincare lines, a hotel, a group of bankers, and a small firm hired to help BusinessWire:

Four Corners lands BusinessWire and aCerno

Empower PR picks up Swissotel Chicago

Glyderm, a component of BioZone Labs hires Pierce Mattie PR for all of 2008

5WPR adds AHAVA skincare

The Orlando Banking Association selects Creative Brand Communications as PR agency of record