There are three great reasons to post on the Wall Street Journal's forums:

1) Put your exact opinion out there

2) Get an incoming link and good SEO for your company

3) Attract the attention of the respective editor of the section (they do read them, and sometimes reply)

We were thinking about this today because, upon popping open Trylon SMR's (strategic media relations) latest newsletter we noticed an article about the WSJ Small Business articles about PR from December, as well as the Page 1 profile of toilet tank flack Todd Brabender.

While we agree with Trylon CEO Lloyd Trufelman's results oriented approach, the reason we clicked the hyperlink in the first place was because the word "featured" was used to describe his post on the Forums. Though you do have to meet basic guidelines, this is a misleading way to describe one's post on a bulletin board.

By the way, the poll results for "Whats your opinion of public relations" were as follows:

53%--It's great for getting my name into the press

29%--It's hit or miss

18%--I don't even think about it for my company