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Oprah Launches Book Club 2.0

A new video from Oprah Winfrey has relaunched her book club. Only this time it’s Book Club 2.0, a digitized version of the club that will include e-books (notes highlighting the parts she likes will be included), a Twitter hashtag #oprahsbookclub, and additional interaction on Facebook and elsewhere.

The first book — the book Oprah says prompted the book club’s return — is Wild by Cheryl Strayed. Versions of the book with the coveted Oprah’s choice sticker will begin appearing on bookshelves next week.

The original book club launched many book sales into the stratosphere over the decade-plus that Oprah made her 65 selections. Oprah’s Book Club 2.0 promises to not only help book sales, but perhaps help OWN, Oprah’s broadcast network which has been struggling with ratings. Barely two weeks ago, Oprah and The Huffington Post announced a partnership that would bring an OWN section to that site. So it appears that Oprah is trying a variety of things both old and new to draw attention and fans.

Wild is the nonfiction story of the author’s 1,100-mile California trek after she suffered the loss of her mother and a divorce. As of June 10, the book will be number 22 on The New York Times bestseller list.

[via The New York Times, h/t GalleyCat]

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