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Madison Avenue Retailers Turn Over Their Shop Windows for Fashion Heritage Week

pucci windowIf you’re bored on a Sunday afternoon and it’s nice outside, one option is taking a scenic walk through the city. You can choose Central Park for a bit of nature. Maybe dip in and out of museums as you make your way up Museum Mile. Or your can go window shopping on Madison Avenue. If that last option is what you prefer, now’s the time.

The Madison Avenue Business Development District has partnered with 16 retailers for Madison Avenue Fashion Heritage Week. Shops including Dolce & Gabbana, Calvin Klein and Missoni have agreed to make special exhibitions, many of them in store windows, to showcase the history of these brands.

The windows on Madison Avenue are usually pretty dazzling, especially for those who enjoy a good fashion show but don’t have the thousands of dollars to drop on the clothing. For us, the best part of the exhibit might be the mobile website, which provides a further explanation of some of the retailers’ histories, care of Dr. Valerie Steele, the director and chief curator of The Museum at the Fashion Institute of Technology.

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There Are Safety Instructions Somewhere In Air New Zealand’s New ‘Hobbit’-Themed Video

Air New Zealand is back with their latest safety video, this time starring many of the cast members from The Hobbit: The Battle of the Five Armies, which opens December 17th. Amid all of the giant birds, wizards and celebrity cameos, there might be one thing that gets lost: the safety message.
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How Mo’ne Davis Won the World Series for Chevrolet

Today we bring you a guest post by William Nikosey, senior account director at kwittken+company.

If it were the day after the Super Bowl, you might expect the conversation to be focused on the commercials. But it’s not. It’s the day after the second game of the World Series — not typically an event at which advertising steals the show.

However, that is exactly what Chevrolet did on Tuesday night. Without 111 million fans watching or Super Bowl-like budgets, Chevy managed to turn its 60-second spot during Game 1 of the World Series into a national conversation.

Here’s the ad:

The way they used it was brilliant.

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Late Washington Post Editor Reprimands ‘Flack’ in Classic Letter

WaPo

News of former Washington Post editor Ben Bradlee’s passing earlier this week rightly led many to declare an end of an era in journalism. A quick look at his paper today reveals protests by staffers unhappy with new owner/Amazon founder Jeff Bezos’ management style — primarily his plans for staffing cuts.

But this Throwback Thursday revelation (which actually posted yesterday) reveals that some things never change: namely, the relationship between journalists and PRs who don’t know how to take “no” for an answer. Here’s the full letter Bradlee wrote to this guy about his misguided campaign to get the paper to run a profile on his client.

Also: PR has never liked the word “flack.” Shocker, we know. Full letter after the jump.

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The New York Times Ignores Spell Check…Again

NYT building

Quick question: Anyone know any editors at The New York Times? Specifically, someone who works on the front page?

You see, we in the PRNewserverse are concerned about the paper nicknamed “The Old Grey Lady” because we believe the old broad has a serious case of glaucoma. Don’t get us wrong, we heart our journo friends at the Times and believe they’re some of the best reporters in the country. Their editors, though, aren’t doing them any favors recently.

Lately, the Times has been on a roll with a string of spelling kerfuffles, and its most recent issue is something most MS Word programs will flag with quickness. Pour a little liquor on the curb for that lady…

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Brad Pitt Uses ‘Between Two Ferns’ to Promote His Charity

Another week, another episode of the Funny or Die/Zach Galifianakis series “Between Two Ferns.”

When last we checked in on our hirsute comedian, he was interviewing the president — and we argued that the move was a smart one to promote enrollment in the Affordable Care Act.

In this episode, Brad Pitt deals with a bit of Galifianakis’ gentle ribbing to (sort of) promote his charity, Make It Right.

Note how he managed to drop the name in there before Louis C.K. made his appearance.

Pitt’s org built homes in New Orleans’ ninth ward for those displaced by Hurricane Katrina before running into some bad PR around the beginning of the year thanks to reports that some of the houses were “rotting from the inside out.

So, while this appearance may  not lead to thousands of donations, it was a pretty good decision on Pitt’s part to play along so he could make the mention, no?

CNN Spins Its Breakup with Dish Network

CNN failThe year was like, 1980. 

Jimmy Carter was president and awaiting a defeat at the hands of this actor fellow from California. Mount St. Helens erupted in Washington state causing $3 billion in damages. John Lennon died in New York City. Blondie was at the top of the charts. Movember found a hero in ‘Magnum P.I.’ And gas was one dollar and eight cents a gallon!

It was also the year the mustachioed Ted Turner decided that what America needed was 24 hours of news. He invested $20 million into the launch of The Cable News Network and the rest is history. Today, people could care less and one satellite network has even decided its consumers don’t care at all…so they dropped CNN from its packages.

That was CNN. 

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Avengers 2: Age of Ultron Trailer Leaks; Marvel Embraces Crisis

ultron avengers

Hell hath no fury like a Comic Con nerd bent on finding a trailer and leaking it.

This has consistently been the plight of Stan Lee and Marvel Studios — how to protect the brand from making a movie public before the marketing campaign is ready. Granted, it’s only a week early, but is nothing sacred, people?!

Marvel Studios was forced to release the official trailer (in all of its glorious HD viewing pleasure) thanks to some troll out there with too much time on his hands who somehow posted the video. Many companies would have flipped out, but it takes a superhero to embrace a crisis…fittingly, Marvel did just thatRead more

Communications Week Panel’s Recipes for Pitching Digital, Video and Local Media Outlets

The Better Show Candy Corn CupcakesMaking a splash in social media, having a local hook or access to experts with interesting back stories will gain the attention of digital, video or local media outlets. But don’t bother sending another pumpkin spice recipe or it will end up in a pile with all the other Halloween pitches. Those were a few of the tips producers mentioned at a PRSA NY-hosted panel on Tuesday, during the inaugural Communications Week in New York.

Four media outlets and panelists participated:
•  WABC-TV’s Eyewitness News show and 7online site – Bob Monek, executive producer, digital and social media
•  Meredith Corporation’s The Better ShowWillow Hacket, senior associate producer
•  HuffPost LiveCindy Vanegas, executive producer
•  TheStreet‘s OptionsProfits site – Jill Malandrino, product development manager

Aside from their individual takes on pitching prospects, they also gave detailed rundowns of their outlets, including content, types of guests who appear and their social media approach.

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