The relationship between Mattel and the Girl Scouts was actually forged last year, when the Girl Scouts began to offer a “Be anything. Do everything” patch, the first time the group signed on for a corporate partnership.
“Barbie is basically a terrible role model for girls, and she’s not about what the Girl Scouts’ principles are, which have to do with leadership and courage,” Susan Linn, director of the Campaign for a Commercial-Free Childhood tells the Today show.
However, the Girl Scouts have defended the partnership.
“Girls and moms alike associate this doll with the outdoors, camping, giving back in your community, and we think that those are really positive messages to all of our girls,” Kelly Parisi, spokeswoman for Girl Scouts of the USA told the morning show.
The partnership appears to be a mutually beneficial one. But some women can’t get over the fact that a good chunk of Barbie’s appeal is superficial.