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Wheaties, Redefining ‘Champion,’ Puts Madeleine Albright on the Box


Well that’s a curve ball, isn’t it? Usually, when you’re sitting down to a bowl of Wheaties, the face staring out from the box belongs to a sports figure.

The cereal decided to go in a different direction this time around by putting Madeleine Albright, the former Secretary of State, on a commemorative box. And the former Madame Secretary celebrated with the tweet above. According to Wheaties, they’re now defining what it means to be a champion by a different set of standards.

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Florida Press Association Finally Explains ‘Fangate’

Charlie CristHere’s the press release to end the week: The Florida Press Association and Leadership Florida have attempted to explain Governor Rick Scott‘s “Fangate,” and they succeeded in making it sound as confusing as it looked.

A letter provided to both Scott and Charlie Crist read that “candidates may not bring electronic devices (including fans), visual aids or notes to the debate, but will be provided with a pad and pen.”

Crist agreed “but with the added hand-written note ‘*with understanding that the debate hosts will address any temperature issues with a fan if necessary.’”

And that’s where everything went wrong.

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Biggest Stories of the Week

Reuters Has Some Ebola Crisis Advice for Burson-Marsteller

Texas Health

Pic via Mike Stone/Getty Images

Late yesterday, a writer at Reuters responded to the news that Texas Health Presbyterian Hospital had hired Burson-Marsteller with some very healthy skepticism…directed not at the firm but at its client.

Steven Brill, founder of both Court TV and American Lawyer magazine, notes that hospitals are generally “terrible at dealing with the media,” and he has some not-quite-friendly suggestions.

His basic points:

  • While most of the public has good impressions of hospitals, most don’t realize that this one and its executives make a lot of money, that very little of its revenue (1.3 percent) comes from charity, and that it is “among the most successful businesses in northern Texas”
  • No one seems to know whether a quality-control committee reviews the number of patients who contract infections — Ebola or otherwise
  • The hospital’s position on nonpayment (which obviously applied to the late, uninsured Ebola patient Thomas Harris Duncan, who was sent home after his first trip to the emergency room) has not been made clear

Brill’s suggestion is that “we’re sorry; mistakes were made” statements can only do so much and that Texas Health will have to go far beyond playing basic defense. He even encourages reporters to seek out hospital employees who will address these issues if the organization’s designated spokespeople do not.

We doubt the org will be so open, but for the record we hope journalists on the scene take his advice. Millions of people will be watching.

Ebola Preppers Beware! Texas Is on Tour

Courtesy of PRWeek’s Tumblr blog comes this unnoticed gem: Texas is on Tour. Read more

15 Brands That Played the Boss for #NationalBossDay

BE THE BOSS

Paid the cost…

Did you know that yesterday was National Boss Day? Neither did we — but many brands reminded us via the 13th hottest trending hashtag of the day. (Sadly, we missed the chance to thank our own boss.)

Anyway, here are some of the many that took advantage of the latest meme-y holiday.

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5 Important Skills PR Interns Should Possess Before They Get the Gig

pr internInternships have never carried as much importance in PR as they do today.

In this new marketplace, PR agencies can afford to be more persnickety about the people they want to recruit and bring into the fold. They are asked to do so much more. They are expected to get less recognition. And it’s all in the hope that they’ll score a permanent fixture on the team.

You need to have “soft skills” when you walk in the door. That’s not to say you are a dunce looking for direction, but you have assets that are pliable and position you for success. Instead of just getting by on a pretty face and nice cologne, you need to bring a little something to the table.

It’s hard out there for an up-and-comer, so if you want to ensure you get a sniff that AAC or AC job, here is this week’s #5Things: 5 important skills PR interns should possess before they get the gig. 

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Scandal Recap: Someone Got a Free Pass to the Eiffel Tower?

We opened up last night’s episode of Scandal with Jake walking towards his car. His B613 sense tells him something’s fishy and when he takes a look at the wet ground under his car, he sees what it is: a flashing red light. He presses the security button for his car and BOOM! Of course, cool guys don’t look at explosions, so when we catch up with Jake, he’s arriving late to Olivia’s house for date. The excuse: ”car trouble.”

Because this is Scandal we’re talking about, she doesn’t actually stay for the date. Her phone rings and off she goes.

Ultimately, everything that happens this episode goes back to the fact that everyone is still dealing with the death of the President’s son at the end of last season. Well, maybe not Cyrus, but everyone else.

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What Would Bill Do? Media Coach Bill McGowan Takes on the Week’s News

Rick Scott

Pic via  Joe Raedle/Getty Images North America

It’s time for the latest edition of our ongoing collaboration with Bill McGowan, Clarity Media Group founder and advisor to executives at Facebook, Airbnb, CNBC and more.

1. First, Bill takes on Governor Rick Scott and his problem with fans:

Scott Blows It with Fan-Gate: If Florida Governor Rick Scott wanted to make his Democratic opponent Charlie Christ hot under the collar during this week’s televised debate, he picked the wrong way to do it.

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Obama Names #EbolaCzar; Everyone Freaks Out

RonaldKlainOnce again, President Obama seems ready to feed the meme: this morning, someone within the White House chose to “leak” the news that Ron Klain, who served as Chief of Staff to Vice Presidents Gore and Biden, will be tasked with helping the government inform the public about the ongoing Ebola scare.

And yes, every single publication included the word “czar” in its headline.

As TIME told us way back in 2009, this is something of a media relations issue: titles for such positions tend to be unwieldy, so the “czar” meme is simply too easy to resist. It all started back in the early 20th Century:

“Woodrow Wilson appointed financier Bernard Baruch to head the War Industries Board — a position dubbed industry czar (this just one year after the final Russian czar, Nicholas II, was overthrown in the Russian Revolution).”

Politico compiled a list of such officials in the Obama administration before the TIME story ran.

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