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NFL Promises to Crack Down on Domestic Violence

This afternoon the NFL attempted to fight back against one of its biggest reputation challenges by issuing stricter punishments for domestic violence among players.

Will this move pay off? Some details from commissioner Roger Goodell‘s letter to team owners after the jump.

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Is Sponsored Content Really More ‘Transparent’ Than PR?

To be honest with you, readers, many conversations about “content” alternately lull us to sleep and make us want to tear our hair out. Like most in the media, we have mixed feelings about the move toward a universal adoption of sponsored stories as a source of revenue for news outlets.

We have friends in the journalistic community who now write such stories for clients. They tell us that they see their role as supporting the work performed by their employer’s editorial team while managing to create content aligned with causes they support. (This is an ideal scenario, really.)

Still, we’ve noticed several people this week debating whether sponsored material is somehow preferable to “traditional” stories that involve a bigger role for PR. One anonymous “native” journalist interview by Digiday even went so far as to ask how PR-driven stories are “any different from native advertising, at the end of the day.”

The question begs for an answer.

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ESPN Gets the Memo on America’s Disinterest in Michael Sam’s Showering Habits

ESPN Michael Sam

We wanted to look the other way too.

ICYMI: The St. Louis Rams drafted a gay guy in the NFL draft this year. Many have discussed this fact. We blogged about it. Everyone is watching it.

However, most of us are also over it.

Michael Sam showed true courage, walked over a line, and took a stand for the LGBT community. And while everyone with a pulse and a non-blackened heart applauded him for that move then, we have all stopped clapping.

Why? It’s old news. ESPN, however, thought a story about Sam’s showering habits in the Rams’ locker room was necessary. A day later, they apologized because social media blew up.

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‘BarbieStyle’ Joins Instagram; Let the Product Placements Begin

Barbie

Today, fashion’s top title alerted us to some completely unsurprising news. Everyone’s favorite fake blonde has created a new Instagram account to help her better embody the role she was born to play: fashion critic.

Yes, we occasionally read Vogue. Shut up!

Anyway, she’s sharing her style pics with the world now — and she brought some of her favorite brands along.

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GOP Creates Video Game to Round up Supporters

Screen Shot 2014-08-25 at 2.50.14 PM.preview

Well, if you ever wanted to assume the role of a conservative elephant (trunk and all) and use your massive feet to stomp out job-killing taxes and misguided liberal “mudslingers,” the GOP has just the thing for you!

The National Republican Senatorial Campaign has developed a multi-level online computer game called “Mission Majority,” which is made to look like a retro 8-bit video game (Millennials love nostalgia). Players can take on the persona of an elephant named Giopi (which sounds suspiciously like “GOP’), and spend their valuable time defeating enemy “taxers” and “mudslingers,” who, when vanquished, recite particularly unfortunate audio-clips from Democrats like Barack Obama, Hillary Clinton, and Mark Pryor.

The point, of course, isn’t just to entertain the constituency, but to rack up contact information of like-minded individuals — in other words, potential voters, volunteers and donors. Hence the game requiring players to log in using an email address, Facebook or Google Plus. Read more

Chipotle Co-CEO Turns His Nose Up at ‘Cheap, Irrelevant’ Fast Food Chains

chipotle-ingredients-are-better-billboard

It’s difficult to hate on the rollers of the edible fatties, Chipotle. It tastes great, it’s “all natural”, and it’s good for you (as long as you only consume 25% of a given burrito). Even if you didn’t dig the food, the company’s advertising and CSR work is splendid (good work, Edelman).

If anything could possibly damage Chipotle’s sterling reputation, it would be perceived snobbery.

For example: “My food is better than your food. And now, let’s make fun of your diabetes.” Stressing the quality of your ingredients should not be a big deal; Papa John’s Pizza tries to do the same thing.

So guess what happened?

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The Ticker: ALS Promos; Brangelina 4 Ever; Twitter Reveal; And More

Zara Acts Fast to Pull Shirt That Resembles Concentration Camp Uniform

Zara has been trending all day for all the wrong reasons.

The retailer faced swift backlash to a striped children’s shirt decorated with a yellow star that looks like the uniforms worn in concentration camps during the Holocaust.

The company quickly took to Twitter to apologize individually to users who criticized the company for the item. The tweet above is repeated over and over and in a number of languages on its timeline right now.

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6 Reasons Why You Shouldn’t Rely on Automated Pitching

HODOR!!!!

We have a confession to make, readers: we get the pitching challenge because we’ve done it ourselves. We know that many firms emphasize quantity over quality despite all evidence to the contrary, and we understand that the pressure to score press often overwhelms basic logic — especially when employers hand out performance bonuses.

So yes: mass pitching is part of the game.

However, we would like to take a moment to warn those about to send pitches to all 324 contacts on a given “oh sh*t we’re f*cked” mailing list: please stop for a moment and reconsider.

Here, from our perspective, are six good reasons why.

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STUDY: What Recent Numbers on Workplace Identity Could Say About PR

Gallup recently took a poll of U.S. workers to get a glimpse of fulfillment in the workplace. As a part of its annual Work and Education poll, employed Americans were asked if they get a sense of identity from their job.

More than 55 percent shared with Gallup that their job makes up who they are while 42 percent said that their job was just something they happened to do for a living.

gallup poll identity

Here’s the question for every PRNewser out there: What does this say about the public relations industry, if anything? 

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