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In most cases, the surest sign of excellent internal communications is a team’s ability to fully advocate for and support the brand in any situation.
Do people from Disney have a hard time discussing magic? Do employees of any sports team hesitate to talk up their players? No, because they are acolytes, brand champions and, perhaps, consumers of the Kool-Aid.
You’d think a company like Twitter — which is all about communications — would be on top of its own messaging efforts. But company CFO Anthony Noto made national news yesterday thanks to his seeming inability to figure out how the service’s direct messaging feature works.