TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

President Obama Hits The GOP, Takes His Voting Rights Message To The People

pres obama NANOn Friday, President Obama appeared at the White House to announce the resignation of Secretary of  the Health and Human Services Department, Kathleen Sebelius. You’d think healthcare would be on his mind all day. Instead, hours later, he was talking about voting rights at the National Action Network annual conference.

The conference, an event hosted by Rev. Al Sharpton‘s civil rights organization, was certainly an appropriate place to broach the topic. And the way he used his speech to present the topic is actually one that will extend beyond the Sheraton ballroom where he delivered it.

Read more

Biggest Stories of the Week

Brands Must Expose Themselves to Gain Market Credibility

shutterstock_89712097

Today we bring you a guest post from BJ Kito, VP of business strategy and general counsel at Digital Surgeons, a full-service agency driven by the relentless urge to move brands forward.

There is a movement out there: a movement of passionate consumers who search for and evaluate every available piece of data before making a purchasing decision. This “infolust” has sparked the emergence of a new and expanding persona: the Infosumer. The movement has created an inflection point in our society: consumers appreciate the abundance of data at their fingertips and use it for more than settling arguments at a bar.

Consumers have extended their love affair with research, comparison shopping and product reviews. They are interested in where things are being produced and what type of impact (both positive and negative) the brand they are supporting has on the community.

They want to make their own decisions.

Read more

Industry Responds to Financial Times ‘PR Is a Waste of Money’ Piece

vintage_newsroom

The week’s most-discussed article was this one, by Emma Jacobs of Financial Times, which imagines a corporate world free from the “bland message[s]” of “spin-doctors” who “[drum] up controversy simply in order to increase their fees.”

Her overly emphatic point is that certain top financial executives like Warren Buffett prefer to speak directly to journalists and shareholders (though they all have personal assistants). The killer quote, delivered by an unnamed British tech comms director:

“I have no idea what [PR does] for us.”

…and it keeps going.

Read more

Sunshine Sachs Names Two New Partners

PrintFor only the second time in its 23-year history, Sunshine Sachs is expanding its leadership team by elevating two longtime employees to partner status.

Heather Lylis and Keleigh Thomas Morgan will join principals Shawn Sachs and Ken Sunshine as the firm’s third and fourth partners.

Morgan, who began working at the firm’s New York office in 2004 after roles at Nike Communications and Mirimax, previously held the title of senior vice president and ran the firm’s recent L.A. expansion. Lylis, a veteran of Solomon McCown & Company who has spent the past ten years with SS, “played a large role” in the 2013 opening of SS’s Washington, D.C. wing.

Official statements after the jump.

Read more

Facebook’s New Algorithm Is Smarter Than You

like-baiting-screenshot

WHERE ARE THE PUPPIEZ?!?

We’ve all seen the fruits of our Facebook labors decline precipitously in recent months–and yesterday the company made clear in an online statement that it will no longer tolerate desperate attempts at increasing reach.

In other words, tone down that CTA or your posts will be deader than last week’s meme.

In particular, the company wants to actively punish the purveyors of three types of posts:

Read more

Yelp Going to the Virginia Supreme Court for its Fake Reviews

yelpHaven’t we been here before?

It seems like it was just March 21 when we brought a #PRFail editorial about Yelp and its fake reviews. In the post, we brought three lawsuits to your attention under the premise of Yelp’s plight of “free speech debate” could cause some serious drama for the ubiquitous ratings and reports website.

Whelp, we should have called Vegas because Yelp is in the news about its reviews. You know? Again. And this time, they are visiting the highest court in the land cloaking itself in the warm embrace of the First Amendment. (Well, highest court in Virginia, but you get the point. The s#!t is about to hit the fan.)

Good luck with that…  Read more

Mayor de Blasio Offers Case Study in Communications ‘Missteps’

shutterstock_162486302

Despite winning a landslide victory in which BerlinRosen Public Affairs played an outsized but largely unsung role, New York mayor Bill de Blasio has had a rough first 100 days. While most of the winter’s biggest challenges were not of his making (lots and lots and lots of snow), he has clearly realized that his team faces some shortcomings in the communications department.

This week’s New York Times interview, for example, gives us solid hints about the origin of the de Blasio administration’s “public relations headache.”

Read more

WATCH: Netflix Goes to Prom, Proves Being a ‘Third Wheel’ Can be Epic

Call me old fashioned, but there’s just something totally un-romantic about propositioning a potential prom date via Twitter. That is, unless you’re courting a major company, not a classmate.

Seventeen-year-old Muthana Sweis, a student at Marist High School in Chicago, sent out the following tweet in January:

Hey @netflix if this gets 1,000 retweets will you go to my junior prom with me?— Muthana Sweis (@muthanasweis) January 30, 2014

In an appropriately-gushing response, Netflix accepted, tweeting:

We said yes! We’re third wheeling to #Prom2014 with @muthanasweis and his date: https://t.co/0AQKYrljxj— Netflix US (@netflix) March 28, 2014

So how exactly does Netlix “third wheel” it to prom? Well, for one thing, by providing some serious wheels.

Sweis got to choose between a few different TV-themed rides, and ended up selecting a classic ’50s Buick from “Grease” and a chauffeur dressed as John Travolta’s character, Danny. Oh, and for good measure, he also got wear a James Bond-esque tux. Read more

STUDY: Is the Internet Losing Our Religion?

Computer button Enter - Christian crossSince the advent of the Internet, people have replaced it with many things.

Used to read the paper? Scroll a website. Ever gone out to get something to eat, or even use a phone? Pull up the website. Shopping much? Find a website. And then there’s too tired for going to church? Surf a sermon via website.

Countless churches that can afford the technology streamcast messages. Why? It’s sure not for the people who need an extra jolt of inspiration on a Tuesday afternoon. It’s for those who can’t roll out of bed on Sunday morning. Guilt-free viewing.

So, when I saw this study from the Massachusetts Institute of Technology about the correlation between the rise of the Internet and the decline, I wasn’t surprised. Just sad…

Read more

<< PREVIOUS PAGENEXT PAGE >>