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5 Ways to Maintain Media Momentum After the Sizzle of a Launch

launch

Today we bring you a guest post by Kevin McLaughlin, Principal & Co-Founder, Resound Marketing.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

It’s every entrepreneur’s dream – your company or product launches with a huge splash generating headlines across The Wall Street Journal, Forbes, TechCrunch and Mashable. Coverage appears in all your favorite media outlets, reaching all those prospective customers, valuable partners, wealthy investors, and the laundry list of other key stakeholders (including your parents).

Admittedly, not all launches will deserve quite that much fanfare, but a launch is your big moment and likely your meatiest PR campaign of the year.

But after the launch, many company founders are left with the “what next” feeling. Without sizzling company news, a pipeline of new features, or a funding announcement, what do you have to bend the ear of influential media and maintain that launch momentum?

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14 Words and Phrases PR Pros Need to Stop Using

word-or-phrase-people-should-not-use-in-2014We have discussed catchphrases and buzzwords that should be erased from memory immediately. They are the worst, and used so much that they have become the replacement of “um,” “uh,” and “you know what I’m sayin’?”

No! No, we don’t.

To add to that prestigious list are real words (except one seen below) that have been used in popular settings like new business pitches, client kickoff meetings, and media interviews. Yes, way.

Although we did this in June, which revolved around the word misappropriated term “homophobia,” here we go again. Please take note and spread the word. Save the industry. #PRCares.

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Cinnabon Doesn’t Need Advertising; Good Marketing and Branding Are Enough

Cinnabon-Reaches-1000th-Bakery-Milestone

Today’s conventional wisdom would suggest that aggressively expanding a brand solely focused on a singular sugary baked good is folly. Cinnabon isn’t quite the ill-fated Crumbs, despite some similarities, and President Kat Cole has been aiming high:

  • “We’re building the world’s greatest brand,” she told Nation’s Restaurant News.
  • “Eventually it will end up in the bucket with brands like Oreo and Hershey,” she told Forbes.

Indeed 2013 was a busy (and profitable) year for Cinnabon; the chain added 110 new locations, bringing its total now up to nearly 1,200 and saw $1 billion in retail product sales from all divisions worldwide, including franchising, consumer package goods and food-service licensed products.

It also spent only $33,000 in advertising.

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APOCALYPSE WATCH: Even GOP Senators Dislike FOX News

tom coburn

Whenever America watches Jon Stewart uncork on President Obama, people immediately think “Damn! Obama must not be doing so well.”

It’s not breaking news, but his approval numbers are low because this is a subject upon which hardcore democrats and republicans can almost agree.

And now, the other side of that coin: the GOP is bashing FOX News.

Meet U.S. Senator Tom Coburn of Oklahoma, FOX News Insider and now-former fan who may have just lost a paycheck.

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Vogue Continues Its Social Media Quest with September #Instagirls

vogue sept coverVogue is really working hard to pick up its social media game. The magazine has actually turned over its all-important September issue to — GASP! Dun dun dun… — models.

The trend over past years has turned to putting Hollywood actresses, even reality stars, on the covers of magazines. So for Vogue to turn over not just any cover, but the monster Fall issue cover to a group of models is a big deal.

But these aren’t just any models. These are #instagirls. Back in the 90s, we had supermodels: Christy Turlington, Naomi Campbell, Linda Evangelista and Cindy Crawford among them. Basically, the cast of George Michael’s “Freedom” video. Nowadays, models have not risen to that pop culture level so that we’re all on a first name basis with them. Instead, they have a powerful presence on social media.

Vogue is hoping to capitalize on that by turning over its biggest cover to these tweeting, Instagramming digital fashion celebrities.

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Steve Ballmer Gets a Little Excited About His New Basketball Team

A clip we somehow missed at EOD yesterday has helped us realize why Steve Ballmer may not have been the best fit for his former employer, Microsoft.

While Ballmer didn’t quite succeed in his ongoing attempt to make the tech dinosaur “cool”, he definitely convinced the folks in the crowd at yesterday’s L.A. Clippers press conference that he really likes basketball. Not that he ever played it, but you know…

We also think we’ve discovered the recently “retired” Ballmer’s true calling: a job as a WWE announcer.

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Nintendo Responds to Petition to Honor Robin Williams in ‘Legend of Zelda’ Game

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Nintendo has responded to a fan petition asking the company to immortalize the late Robin Williams in a future “Legend of Zelda” game. Williams had been an avid fan of the franchise since 1987, even naming his daughter after its heroine. The pair had recently been hired to promote the latest installment of the game, The Legend of Zelda: Ocarina of Time 3D.

In a statement, the company addressed its longtime relationship with the comedian and sent sincere condolences to Williams’ family, but did not outright promise to fulfill the petition’s request.

The statement after the jump.

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The Ticker: Twitter in #Ferguson; Taylor Swift on Social; Israeli Media Relations; And More

Ferguson, MO Hires Common Ground Public Relations

Ferguson, MO, the town that is roiling with protests and racial strife after the shooting death of 18-year-old Michael Brown at the hands of the police, has hired a PR firm, Common Ground Public Relations for communications help.

In comments to Talking Points Memo, Nina Kult, a Common Ground rep, makes it abundantly clear that the firm is only handling the deluge of media requests that the city has been getting since protests began about a week ago. Or at least that’s all they’ll talk about.

“We’re just handling media relations as of very recently and that’s really all we’re doing. We’re just handling media queries and that’s all I can really say right now,” Kult is quoted saying.

Chances are, the number of media inquiries is more than the city has ever had to deal with. A suburb of St. Louis, the town is now basically the subject of round-the-clock coverage on major outlets, including MSNBC, The New York Times and The Huffington Post.

Continuing with the close scrutiny of all the goings on, TPM notes that the Common Ground’s “Meet The Team” page is populated by an entirely White staff. Oh geez.

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PR Jobs: Craftsy, ABRAMS, SVB Financial Group

This week, Craftsy is hiring a head of email marketing, while ABRAMS is seeking a publicist for its adult division. SVB Financial Group needs a public relations coordinator, and is on the hunt for a media relations officer. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great PR jobs on the PRNewser job board. Looking to hire? Tap into our network of talented PRNewser pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

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