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Burger King Japan Brings Back the Strangely Popular Black Burger

BN-EM432_bkingj_D_20140911023522Well, if Dr. Seuss taught us anything, it’s that strangely-colored food just tastes better (and can be eaten on a on a train, in the rain, in a boat, with a goat…).

But it isn’t green eggs and ham that have won the hearts of Burger King Japan‘s customers — it’s a black burger, complete with black bun, black cheese and black sauce. And while we, personally, may think the sandwich more closely resembles industrial waste than a viable lunch option, we are in the minority.

The black burgers, now called The Kuro Pearl burger and Kuro Diamond burger (“kuro” meaning black), were first introduced for a limited time in 2012. They became so popular that they outsold all other new products the company offered that year. Due to high demand, the burgers were temporarily brought back again in 2013. Now, the burger chain is hoping for an equally-warm welcome the third time around. Read more

Roll Call: Waggener Edstrom, W2O Group and More

Waggener Edstrom Communications announced that industry veteran Michael Murphy will join WE as a senior global advisor to the executive team. He will work with WE leaders as the firm continues its evolution into one of the industry’s largest, integrated independent global agencies. Murphy is a business leader and communications specialist with decades of global experience in helping organizations successfully develop a range of growth strategies from organic account growth around the world through to M&A to complement existing capabilities. Coupled with the agency’s already strong global leadership, Murphy’s insights will help map growth strategies and potential strategic and business development opportunities. (Release)

W2O Group announced the opening of a Silicon Valley office and the promotion of digital marketing expert, Aaron Strout, to technology practice lead in response to the growing momentum of this business sector across its firms. Technology is now the second largest and fastest growing practice within W2O Group. The Technology Practice started with two accounts less than three years ago and now services 14 clients, including HP, Verizon, Intel, BMC Software and INRIX. Strout will focus on expanding the Technology Practice across all W2O companies — WCG, Twist Mktg and Brewlife — while enhancing the range of services offered. The Silicon Valley office, which will include several team members representing account services, analytics and finance, will strengthen the Technology Practice and expand its footprint. Group director and author Michael Brito, who has been working with and for technology clients for more than 15 years, will partner with Strout to lead business development and growth in that office. (Release)

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The Ticker: Totally Arbitrary List; Ignore This List; Another List; And More

Spin the Agencies of Record

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  • RapidForce, a producer of pain relief adhesives, chose The Halo Group as its AOR for branding/marketing communications. The company spokesperson will be tennis star John Isner, who will help promote the product among athletes and trainers and remind everyone that, unlike Icy Hot, it doesn’t smell like peppermint Lifesavers.

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Bush Press Sec Ari Fleischer Is Tweeting His 9/11 Experience Alongside the President

On this day of 9/11 remembrance, former George W. Bush Press Secretary Ari Fleischer took to Twitter to share his memories of that horrible day, which he spent by the President’s side.

In a stream of posts that has gone on for hours, Fleischer recounts the moments immediately after the World Trade Center towers were struck and the steps the President, his administration and the military took in those confusing hours after. It’s an amazing story well told, showing what it was like before technology was stepped up to what we know now (so much has changed). And it illustrates the importance of sharing solid information quickly among those internally and with the American people. Reading it today, even after all these years, conveys all of the sadness, fright, frenzy and anger of 13 years ago.

Moreover, we get a usually untold sense of what a press secretary’s role is in an emergency. We have a few tweets after the jump, but you can check it out entirely on Fleischer’s feed.

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Newsweek Journo Responded to Every Pitch for a Week. You Won’t BELIEVE What Happened Next

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In a perfect world, every journalist would respond to all of our pitches, right? Even a polite “thanks, I might check it out” would be better than nothing at all, wouldn’t it?

Yesterday, Zach Schonfeld of Newsweek posted a piece in which he recounted his experience doing exactly that for a whole week.

Let’s just say it doesn’t sound like much fun.

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Peter Himler on The Future of Measurement

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In case you missed it, the newly united Cision/Vocus is hosting a big event in New York next week to discuss the topic that won’t go away: measurement.

Earlier this week we asked friend of the site Rebekah Iliff, CSO at AirPR, for her opinions on the future of the practice.

Today we have another take on the same topic from veteran Peter Himler: blogger, influencer, industry veteran, Balthazar fan and founder of Flatiron Communications.

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Lesean McCoy Holds a Press Conference to Deny Being a Bad Tipper

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Lesean McCoy is a very talented running back for the Philadelphia Eagles. He is also a complete tool.

How so? McCoy is in the middle of a six-year, $45.615 million contract, so it’s easy to think the dude can spare a dime every now and again. So, there he is, shoving a cheeseburger down his gullet at local fave PYT Burger. (I’ve been…it’s legit!) He receives his bill of $61.56 and doesn’t forget about the person that served him.

And that’s when he drops 20 friggin’ cents! The outrage went viral, the restaurant manager blasted McCoy, and Captain Tiger Blood Charlie Sheen stepped in to make everything right.

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How Has the Media Changed Since 9/11?

9-11-gallerySeptember 11, 2001 started off like any other day in the news. Morning shows were shutting it down for the day; assignment desk editors were changing shifts; general assignment reporters were preparing for news meetings.

And then the clock struck 8:46 a.m. eastern time. 

From that second on, we know the horrifying details and remember the chilling visuals. Everyone in the world has a “Where were you then” story etched in his/her mind forever.

One other thing changed on that day: the media itself.

For the PRNewsers out there, here are a few ways that media — the way the news is reported, disseminated, and consumed — changed thirteen years ago.

(H/T: Newseum for the collage)

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Should Agencies Post About 9/11?

Hi, readers: I’m writing in the midst of what is looking to be a very slow day on the pitching front for both PR and ad agencies. This is a good thing.

Why? Because, despite the fact that we all have work to do, most comms people have wisely realized that today is not necessarily the best one on which to promote consumer brands when a majority of news stories concern the terrible thing that happened thirteen years ago.

Here’s a bit of sage advice from some guy who co-founded a blog:

He’s totally right. Thankfully, I’ve seen few brazen promos linked to the anniversary.

I have seen some agencies sending related messages, though, and without naming them I’d like to ask an earnest question: is that appropriate?

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