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Greenpeace Protest in Peru May Have Caused Environmental Damage

greenpeace protestEnvironmental groups are known for the doggedness with which they pursue their causes. So it’s not a surprise that Greenpeace would go to Peru to stage a demonstration, encouraging people to be eco-friendly. That the protest itself may have caused irreversible damage to a historic site is surprising.

Global leaders gathered in the South American country’s capital, Lima, and agreed last week to reduce greenhouse gases with details about how to do that coming this spring.

In the shadow of that, at the Nazca Lines, a World Heritage site where geoglyphs, hundreds of drawings in stone and sand have been around for more than 1,000 years, Greenpeace staged one of their high-profile demonstrations. They laid out a cloth message that can be seen from overhead, spelling out “Time for change! The future is renewable. Greenpeace.”

The only problem is the 20 Greenpeace members were there without legal consent and without the proper equipment normally used by professional archaeologists to prevent damage being done to the sensitive rocks and sand that cover the earth in that location.

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The 5 Categories of Digital Friends for PR Professionals

digital friendsLast week, I was having a conversation about my peeps on Twitter.

“How did you get them all?” “What did you do to get their attention?” And possibly “Did you buy them a steak dinner?” And it got me thinking about the many reasons people like following others, as well as getting others to follow them.

While the top reason is ego…eh, influence, there are other aspects to offering reasons to get people to like your pictures or posts, or comment on your tweets. So, I began to audit my own Twitter account, which led to me this: PR folk making “digital” friends.

Are they real? Do they exist? Would they care if they met you IRL? Does any of this make sense? For the average PR pro, digital friends fall into five main categories (yes, it’s this week’s #5Things).

Where do you fall? Read more

Solomon McCown & Company Preps Santa for Crisis Campaign

Last week we posted on our neighbor Coyne PR’s R-rated agency Christmas card, so here’s a quick one from our friends at Solomon McCown & Company of Boston.

The audience for this work consists of the firm’s clients, but we’re very interested in hearing more about S. Claus, he of the presents, snow and amazingly sentient reindeer who obviously do not have a proper union.

For the record, we’re glad that Solomon McCown avoided working with this nightmare client. Mr. Claus may get a lot of press coverage with little effort, but what’s his primary source of revenue?

We all know who really pays for those presents, don’t we?!

Journalists Weigh in on the Ethics of the Sony Hack Stories

We all know how Sony, Aaron Sorkin, Brad Pitt and Rubenstein Communications think the media world should respond to ongoing leaks from the Sony Pictures hack: ignore them.

CNN’s Reliable Sources (hosted by the Brian Stelter, founder of our sister site TVNewser) asked the question on Sunday and got some mixed different answers. In the first part of the interview, Andrew Wallenstein of Variety frames the question as a serious one, saying, “I don’t do that lightly…it was going to get out there anyway, and we have to be part of the conversation.”

Dawn Chmielewski of Re\code was a bit more blunt on New Day:

Well, then. Check out Gawker’s explanation of the issue — which mentions the leak of a clip from The Interview depicting the death of the very Korean dictator at the heart of this story — to Mike Allen of Politico after the jump.

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5WPR Shoots Down New York Exclusive on Boy Genius Investor

mohammed islam

As we read the original story last night we thought, “this is too good to be true.” And so it was.

Thanks to our fellow media folks at The New York Observer, we now know that 17-year-old pseudo-genius/high school student Mohammed Islam featured in New York magazine’s “Reasons to Love New York” feature is not, in fact, a wealthy investor. Once the lie was exposed, he did what any embarrassed teenager in the spotlight would do: he hired 5WPR for crisis communications.

In the subsequent NYO piece, we learned several things including the fact that someone at 5W is a big fan of Jasper Johns.

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University of Michigan Hired Edelman to Back the Blue

Wolverine

For the ardent college football fan, this isn’t news. However, for others who may enjoy their Saturdays for other things, the University of Michigan is in a bad way.

Aside from the total amount of suckage that has been on display in “The Big House” for the past few years, U-M has not handled a few crucial PR items with delicac lately. In fact, the school has treated them like a back-up quarterback with alligator arms, blundering the whole thing.

And since U-M can’t count on its own in-house PR practitioners, they called upon Edelman to do their bidding.

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A Blueprint for Keeping Brands Relevant During Renovations

Cooper Hewitt Museum Orange Scaffolding  SignThe holiday season turned brighter on east 91st Street and Fifth Avenue in New York on Friday, when the Cooper Hewitt, Smithsonian Design Museum‘s Carnegie mansion reopened to the public after a 3-year hiatus. The goal was to “provide cutting edge digital experiences,” as director Caroline Baumann said at the official ceremony.

To stay competitive, most museums now are redesigning, but renovating isn’t exclusive to the art world. Many companies, like hotels, banks, stores, and other retailers can look to Cooper Hewitt’s approach if they undergo branding, communications and design changes.

The mission of Cooper Hewitt’s multifaceted program was to “renovate and reinvent” the museum, Baumann noted. That entailed coordinating 13 design firms to refresh the landmark mansion and grounds as well as a concerted PR, marketing and merchandising effort.

Keeping various audiences informed was a key part of the plan. Cooper Hewitt did so through media outreach, member e-newsletters and mailings, a blog highlighting daily objects, social media updates, and clever building signage with messages about the redesign progress.

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Beard Baubles Are Sold Out, But You Can Still Wear ‘Christmas on Your Face’ For Charity

635538892045561108-BB3-hiresWith only days until Christmas, many have already lit their trees, decked their halls, and donned hideously awesome holiday sweaters, so they may be under the misguided impression that they simply have nothing left to decorate. There may, however, be one long-neglected potential canvas left to adorn with holiday sparkle; what about the beards?

As you may have heard, ad agency Grey London heard the cries of barren beards everywhere and responded with a solution that is not only undeniably decorative, but — in keeping with the holiday spirit — highly charitable.

Enter: Beard Baubles.

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The Ticker: Best Tech Quotes; Wired Reshuffles; Pitt Takes on Sony Hacks; And More

Publicist Hannah Bagshawe Marries Theory Of Everything Star Eddie Redmayne

Congrats are in order! Publicist Hannah Bagshawe married Eddie Redmayne over the weekend in Somerset, England.

Redmayne is currently starring as Stephen Hawking in The Theory of Everything, a role that will likely earn him more than a few acting nominations and honors. He’s also starred in the award-winning film version of Les Miserables, My Week With Marilyn and with Cate Blanchett in Elizabeth: The Golden Age.

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