Today we bring you a guest post by Kevin McLaughlin, Principal & Co-Founder, Resound Marketing.
This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.
It’s every entrepreneur’s dream – your company or product launches with a huge splash generating headlines across The Wall Street Journal, Forbes, TechCrunch and Mashable. Coverage appears in all your favorite media outlets, reaching all those prospective customers, valuable partners, wealthy investors, and the laundry list of other key stakeholders (including your parents).
Admittedly, not all launches will deserve quite that much fanfare, but a launch is your big moment and likely your meatiest PR campaign of the year.
But after the launch, many company founders are left with the “what next” feeling. Without sizzling company news, a pipeline of new features, or a funding announcement, what do you have to bend the ear of influential media and maintain that launch momentum?