Today we bring you a guest post by Rebekah Illiff of AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.
Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering.
Every part of the web is connected, making it both complex and powerful. If any part is weakened or disconnected, the overall value and strength of the web is severely compromised.
I started mulling over this idea after AirPR’s data scientist came to me with a visualization of a subset of our content marketing strategy, which happened to look exactly like a spider’s web: expansive, complex and continuously connected.