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People Still Think Their Data Is Vulnerable at Retailers That Experienced Data Breaches

target storeWith the holidays right around the corner, retailers are getting geared up for all the sales they’d like to make to end 2014 on a high note. But Target is still dealing with the repercussions of the big data breach from 2013′s holiday season.

A survey released yesterday by CreditCards.com found that 45 percent of customers would “probably not” or “definitely not” shop at retailers that said they had computer breaches. And 48 percent of people said they’ll probably be shopping with cash, which means that they’ll have very fixed budgets. Once the cash is gone, the shopping stops, which will curb spending.

These aren’t good stats for retailers.

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The Ticker: Oscar de la Renta Dies; Dish Drops Turner; Staples Breach; And More

Roll Call: ABC News, FleishmanHillard, MWW, and More

ABC News SVP/chief spokesman Jeffrey Schneider announced that he will be leaving the network to launch his own PR firm, Schneider Global Strategy. Our sister site TVNewser noted that Schneider will remain at ABC through the upcoming midterm elections and that ABC News and Disney/ABC TV will be the first clients at his media relations/crisis management-focused firm. After Schneider’s departure, his former deputy Julie Townsend will run the ABC PR team.

FleishmanHillard opened its first Brazilian office in the country’s largest city, Sao Paulo, with the help of local communications holding company Groupo In PressJunia Nogueira de Sá, a veteran journalist with a history of performing communications work for both public and private entities in Brazil, has been appointed as managing director of FleishmanHillard’s operations in that country. Groupo In Press also involves public affairs and government relations services as well as In Press Media Guide (sports PR), Vbrand (multiplatform videos), and MAP – Mapeamento, Analise & Perspectiva (analysis and measurement).

Arthur Schwartz has joined MWW to serve as SVP/AD of the company’s corporate comms practice. Interestingly, the release describes Schwartz as “a Respected GOP Operative” while MWW CEO Michael Kempner is known for his work in Democratic circles. Schwartz will bring his experience working with clients in heavily regulated industries to bear on responsibilities including “strategic consulting and communications, government affairs, crisis management and litigation strategy,” which he will lead for MWW clients.

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PR Jobs: Hollywood PR, NBC News, China Institute

This week, Hollywood PR is hiring an account executive, while NBC News needs a communications director. The China Institute is seeking a chief marketing officer, and ZEALnyc.com is on the hunt for a public relations associate for online media. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great PR jobs on the PRNewser job board. Looking to hire? Tap into our network of talented PRNewser pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

4 Things PR People Can Learn from Malcolm Tucker

Malcolm Tucker

This is a guest post by Ed Zitron, Twitter personality and EZ-PR founder. SPOILER: It contains some salty, NSFW language.

The movie In The Loop and the British comedy/fake reality show The Thick Of It feature the only realistic PR person in fiction: the beautifully Scottish Malcolm Tucker, played by Peter Capaldi (who is now Doctor Who).

Tucker, the Director of Communications of the United Kingdom, has a style that the word ‘acerbic’ doesn’t quite do justice. Mere minutes into In The Loop, Tucker yells “fuckity bye”; he refers to someone in the first episode of The Thick of It as “as useless as a marzipan dildo.” He’s a true anti-hero — he goes over the cliff of “honesty” into the realm of ferocity, verbally destroying anyone in his path. He manipulates, he tortures (verbally), he storms into rooms and immediately starts saying “here’s what we’re gonna do.” He’s quick, and mean, and cruel, because he wants to fix the mountain of problems the characters of the show create for themselves (and the government).

I have yet to scream swearwords at someone who works for me (or a member of the media), nor have I deliberately told someone to remove something lest they see sensitive information on a cake. But I do have a certain affinity for Tucker, and you should too.

Here’s why.

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Mashable’s Branded Content Editor Talks Pitching

LAUREN-DRELL-HEADSHOT-newAt a summer event hosted by AirPR, we met Lauren Drell, who runs branded content at Mashable. Drell was being honored for her work that night, and we were impressed by her claim that she responds to (almost) every pitch she receives — especially after Newsweek writer Zach Schonfeld’s “respond to every pitch for a week” experiment got so much attention back in September.

Fortunately, Drell agreed to give us a few minutes of her time for a “So What Do You Do?” interview; here’s a segment from the forthcoming piece.

What sort of advice would you have for those looking to pitch a client to Mashable’s Branded Content department?

My beat is everything, and I do make an effort to reply to everyone because I never know what I’m going to need to know about the latest niche app.

But the number one way to get coverage for a startup would be to email our startup reporters and/or get in touch with them on Twitter.

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Ben & Jerry’s Takes a Stand, Refuses to Rename New Flavor

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Many of us in the PRNewserverse heart Ben & Jerry’s for many reasons.

The ice cream is the absolute shiznit. The culture they exhibit in branding and social media is contagious. How can one not adore flavors like “Cherry Garcia,” “Phish Food,” and “Half Baked?”

We paid homage to the hippie lettuce trend when B&J surreptitiously supported the legalizing of cannabis, because someone in the company’s marketing/PR department gets it.

Ben & Jerry’s may have a light-hearted approach to publicity, but the company can step outside the hookah lounge long enough to get serious, too.

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Art (Unfortunately) Imitates Life for Stephen Collins of 7th Heaven

stephen collins

Recently, one of the most (seemingly) wholesome actors of the small screen revealed a very dark and disturbing secret — at least, that’s what we thought.

Stephen Collins – who played the pastor/dad on the WB TV show 7th Heaven – apparently confessed to his counselor that he was a child molester. TMZ received and posted on the tape, which prompted a criminal investigation.

Although that came up inconclusive (which means he probably won’t be prosecuted), there’s other news: Later this year, Collins will play a pedophile on TV.

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Kim Kardashian Charges $1M Per Product Endorsement

KimK HeadshotRadar Online tells us today that your client won’t get a mention on Kim’s twitter feed for less than a million bucks ($750K if she’s feeling generous).

The “secret business emails from the star’s reps” that someone chose to leak — presumably for far less than $1M — are not particularly shocking to us. We have seen The Smoking Gun’s “backstage riders.

But it’s worth noting that, for personal appearances, Mrs. Kardashian-West requires:

“5 first class tickets, plus 1 coach, first class hotel accommodations (1 suite for talent and standard rooms for others in party), portal to portal first class exclusive ground transportation, airport greeter service, security, glam fee (day rate for her hair and makeup squad), and a per diem.”

The next quote isn’t much of a surprise, either:

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Newly Minted ‘Ebola Czar’ Conspicuously Absent from Ebola Strategy Meeting

ron klein

ICYMI: America is freaking completely out over three isolated cases of Ebola with a strand of connection to warrant a skosh of hysteria (and some PR fees for managing crisis communications).

To help deal with a situation that is less than a month old, President Obama felt pressured empowered to appoint an “Ebola Czar” who will help guide the federal response while working hand-in-hand with the CDC.

Enter into the fray Ron Klain, formerly known as Chief of Staff for Veeps Biden and Gore. Klain, who will reportedly answer to both White House homeland security adviser Lisa Monaco and National Security Adviser Susan Rice, is supposed to be the go-to source for all things Ebola.

Yet reports held that Klain did not attend a White House meeting Friday discussing the federal response to the domestic threat. And when it came time for the first strategy meeting, Klain was nowhere to be found. No word yet from any of his bosses…yet.

Chin up, America.

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