Pitch of the Day: Hi [FIRST NAME]

This was sent to us from a major, global public relations agency. While mail merge problems, resulting in the dreaded “Hi [FIRST NAME]” salutation happen somewhat often, the rest of this pitch is just pure agony, especially, “Our brand is as serious about blogger relations as we are about taste…”

Again, keep in mind that this came from a major, global public relations agency, and that the brand in question is likely paying them a nice monthly retainer.

Hi [FIRST NAME], I represent a major potato crisp brand that will launch an exciting new contest on Monday with a popular late night TV host. Readers of Media Bistro can win big including a chance to showcase their comedic talents and a trip to NYC. Our brand is as serious about blogger relations as we are about taste, so before sending you any details you could live without, our policy is to first ask for your opt-in. If youd like more information, just let me know and Ill shoot it your way Monday morning. Please let me know if you would like to hear more. Thanks!

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