(NewsBreaker Challenge; brickout with a news feed)

It's getting really tough to reach a niche audience these days. We all have something better to do than read the trade mags of our respective industries such as Life Insurance Selling, Wood Digest, or Fierce Health IT (fierce?).

Bypassing the influence of their trade, MSNBC.com created a video game so their B2B niche of media buyers & planners can say "I'm playing pong for work!"

PR people can play News Breaker Challenge too though your excuse, "I'm checking the wires" won't be as strong, and you won't win any prizes. As you knock your bricks out, actual headlines drop from the sky. It's maddening if you actually try to read them. Collect 25 and...get a life!

To win the one-day MSNBC.com homepage takeover ad on behalf of the charity of your choice, you have be an employee "of an advertising, media buying or media planning agency located in one of the fifty (50) United States or the District of Columbia as of the date of entry and prize award." Other stuff you can win includes an XBox, a Zune, Blue-Ray Disc player and more. You also hide your addiction and play the game for more than three weeks (game runs from 4/14 through 5/9).