Pitches that worked

Anyone in consumer PR will tell you getting a store mentioned in the paper, or shown on the evening news is as tough as hitting a C.C. Sabathia change-up.

The reps at Dan Klores Communications (DKC) juiced up the Turnpike Series angle between the Yankees and Phillies to score for their client Modell's. DKC put together a team of man-on-the-street sources with a Quinnipiac poll in the bullpen. The result was a Newark Star-Ledger feature.

DKC brought their game to Hamilton Township, New Jersey, known as the town that divides its loyalties between the two teams equally. Though the original pitch told of equal mounds of official MLB gear at Modell's, the channel 9 segment below reports Yankees gear outselling Phillies gear four to one. Do the fans know the outcome? Four to one = Yankees in five games.

DKC also scored hits on the local CBS, NBC and Fox affiliates in New York, with no errors.

The Climate Group's Climate Week NYC, designed to coincide with the U.N. General Assembly is now behind us. The flotilla of panel discussions, film premiers, photo opps and interviews were put in place to impact the global climate negotiations in Copenhagen in less than 80 days.

Dan Klores Communications (DKC) wrangled press for Climate Week events put on by the Group and partners UN Foundation, TckTckTck, the Carbon Disclosure Project, and the City of New York.

DKC handled the press for the opening ceremony at the New York Public Library with UN Secretary-General Ban Ki-moon, former UK Prime Minster Tony Blair, The Climate Group CEO Steve Howard, Hugh Jackman, and top climate negotiators from the U.S., India and China.

Other events included a panel discussion with Sen. John Kerry and Duke Energy CEO Jim Rogers about the necessity of cooperation between the U.S. and China, as well as the premiers of two films, The Age of Stupid and Fuel, as well as the 1300-person TckTckTck human hourglass stunt in Central Park.

The Climate Group enjoyed placements in The New York Times, Guardian, Treehugger, Newsweek (article plus the video above) and many others. Not bad considering the news cycle also featured the first US visit by one Moammar Kadafi complete with rambling UN speech and CNN interviews.