Pitching the Media During Holiday Week

Things are notoriously slow for many businesses during the week between Christmas and New Year’s Eve. However, as many of us know, this slow week can provide a golden opportunity for getting your clients in the news.

Now is a perfect time to reach out to some of those “b-team” folks who are manning newsrooms across the country. Hopefully, you help them fill a news hole, and they will remember you five years later when they are an executive producer at GMA!

Catching Flack posted some great holiday week PR tips.

Most importantly, any smart PR pro should have checked in with their clients well before the holiday. The last thing you want is to score that big interview, only to find out your client is off for the week.

One agency who we know will be firing out the pitches: 5WPR, as CEO Ronn Torossian emphatically notes in his blog.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.