TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Podcast Preview: Ad.ly CEO Discusses Twitter’s New ‘Promoted Tweets’

1002_prnewser_podcast_200x200.gif

We’re going to begin previewing our weekly podcast guests and topics every Tuesday afternoon. Many of you have been listening in on Wednesday mornings – thanks! – and we felt it makes sense to give everyone an advanced heads up as to our topics for the week.

This week, we’ll discuss Twitter’s annnew advertising solution, “Promoted Tweets.”

The service will allow brands to run sponsored Tweets in keyword searches, similar to what they can do on Google. Later, the ads will show up in user streams, the company says.

sean rad.png On tomorrow’s podcast we’ll talk with Ad.ly CEO Sean Rad. Ad.ly is an “in-stream advertising platform that matches top-tier Twitter publishers with top-tier brands.”

We’ve covered the company’s work with celebrities like Kim Kardashian.

Does Twitter’s new offering mean Ad.ly is now toast? Rad doesn’t think so. He’ll tell us why. Tune in at 9 a.m. ET, or listen anytime via the archive on Blog Talk Radio.

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!