What do you do if the opposition is poised to pack a football stadium--in a swing state--to accept the Presidential nomination, and you bumble your Jay Leno spot? No one is betting against the Obama strategy this Thursday, and the only thing to report on the opposition is their prayers for rain.

You fire up a rapid response team, installed in a "war room" in striking distance and fly in heavyweight surrogates from your party including Mitt Romney and Rudy Giuliani to give press conferences.

If you agree with David Carr's analysis, the effort may be futile. However, the effort itself is newsworthy and aids perception that McCain can contend in a PR battle. Perhaps unintentional and not within the GOP's control, the label "war room" brings to mind two things for many people: The 1993 documentary about Bill Clinton's rapid response team led by James Carville and George Stephanopoulos, or worse for them, the many chillingly hillarious scenes in Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb.

PRNewser will keep an eye on the wires as the responses roll out.

Disclaimer: I'd like to do more on the McCain camp's efforts though I believe--win or lose--the Obama PR story is the story to tell.