The public relations industry continues to make inroads into what has traditionally been advertising’s biggest awards: the Cannes Lions.
Over the past year, there has been a focused effort, led by Hill & Knowlton, to get more PR agencies to submit for the awards. It seems the efforts are working.
According to a Cannes document, there are 571 PR entries this year, up 32% over last year. In the US there are 82 submissions, which is the biggest country representation followed by UK (59) and Sweden (52).
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