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PR Fail: Business Insider CTO Pushed Out Over Horrible Tweets

Apparently so—and “all opinions my own” statements on Twitter accounts aren’t quite enough when said opinions are as noxious as those of Pax Dickinson, just outed as Business Insider‘s resident bro-troll and forced out of his position as the site’s CTO. Here’s one of his amazing insights (keep in mind that this dude was C-level).

Last night’s Valleywag post highlighting Pax’s greatest hits appears to have led directly to his dismissal, which leaves us wondering how he managed to hang on so long in the first place. Did none of his bosses notice NSFW classics like this one, which must be seen to be believed? Somebody knew what was going on.

Is it? Not like he’s not proud of himself:

But something tells us he wrote that tweet before he lost his job.

We appreciate Henry Blodget‘s willingness to laugh with Joel McHale and all, but who hired this guy, and who did not foresee his noxious Twitter presence becoming a liability? Sure, we live in “a free country”, blah blah, but brands looking to establish themselves as credible names in news or anything else should probably adopt some sort of standards for employees’ social media behavior lest they wind up with racist, sexist, misogynistic egg on their faces. You don’t necessarily need to write an essay, but a friendly understanding would probably be helpful, no?

At the very least this CTO could have created an alternate screen name—unfortunately, @anustart is already taken.

UPDATE: BI just released this statement:

A Business Insider executive has made some comments on Twitter that do not reflect our values and have no place at our company. The executive has left the company, effective immediately.

Business Insider’s team is composed of more than 100 talented men and women of many backgrounds, and we highly value this diversity.

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