PR Magic Button to Repair Barber Image?

The New York Post reports former NFL running back Tiki Barber has hired 5WPR “to help change the perception of his affair with Johnson.” They mean TV intern Traci Johnson, who the article says blogged in defense of her relationship with Barber just last week.

When contacted by PRNewser, 5WPR declined to comment.

Sources told the Post that Barber “paid for a professional photo shoot and is offering it to publications, despite the fact that he’s claiming poverty and can’t pay Ginny the settlement she wants.”

That should raise some eyebrows.

5WPR is reportedly the third firm he has hired to address his image after the split. His now-ex, Ginny, filed for divorce in April.

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