TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

PR Maven Matthew Freud Invests in M&C Saatchi

matthewfreud_228x286.jpg

Well known PR exec Matthew Freud, husband of Rupert Murdoch‘s daughter Elisabeth, has invested $800,000 of his personal savings for a 3.3% take in M&C Saatchi, making him the largest shareholder behind the agency’s four founders.

According to AdAge, “Freud Communications is currently working with M&C Saatchi on a government anti-obesity campaign. Other clients include Walmart-owned Asda, the London 2012 Olympics, KFC, Pizza Hut, Sony, Volkswagen, Sky, Nike, Pepsi, American Express and Paramount Pictures.”

In other Freud news, the agency recently announced a partnership with HL Group, run by former Ralph Lauren CMO Hamilton South. However, Freud’s staff will move into HL Group’s New York-based headquarters, leading to rumors that this more akin to an acquisition type deal than a partnership.

Freud CEO Lisa Dallos told PRWeek earlier this month, “all clients are coming with us and most staff.” Meanwhile, Freud COO Chris Giglio confirmed to PRNewser he’ll be making the move. “I’ll be at HL group starting this Monday,” he said.

[image: Matthew Freud]

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!