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PR News: New Bloomberg CCO, Weber Shandwick Partnership

BloombergToday Bloomberg L.P. announced that PR and communications veteran Jason Schechter will join the company as chief communications officer. Schechter was formerly chairman of U.S. corporate practice at top PR firm Burson-Marsteller.

According to head of government relations and corporate communications Kevin Sheekey, Bloomberg is “re-imagining the way we communicate with our clients and stakeholders” and expanding its influence into new media markets– and the company sees Schechter and his communications experience as a key factor in this shift.

At Burson-Marsteller, Schechter provided strategic communications counsel to leading companies across diverse industries including financial services, technology, media, and professional services, while directing a team of nearly 80 communications professionals. He also worked with non-U.S. headquartered institutions looking to build global brands. Prior to his communications career, Schechter was an assistant press secretary in the Clinton White House, serving as an official spokesman to the President.

Schechter says that he looks forward to “working with the team to bring Bloomberg’s story of innovation and growth to the global marketplace.” (Release)

Today also brought news that McCormick & Company, Inc., a Fortune 1000 company specializing in spices, herbs and flavorings, has joined forces with leading global public relations firm Weber Shandwick after several years of productive partnership.

McCormick has consolidated its corporate and consumer public relations work with the agency, which will empower Weber Shandwick to “further elevate McCormick as a global leader in flavor”. The firm will continue to provide strategic counsel across the brand’s significant consumer U.S. portfolio, including the McCormick masterbrand as well as properties like Zatarain’s, Lawry’s, Grill Mates and others.

Lori Robinson, vice president of corporate branding and communications at McCormick, said that “Weber Shandwick has shown a deep understanding of the intricacies of our business”, adding: “We look forward to deepening that partnership to elevate a singular, powerful enterprise brand voice around our passion for flavor.” (Release)

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