TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

PR Not Included in Bloomberg’s Agency Review

bloomberg1.jpg

As Bloomberg L.P. seeks to re-brand itself as a company that does more than just selling and operating financial news terminals, the company is officially on the hunt for an advertising agency.

“The agency-of-record Bloomberg settles on will be tasked with building up attention for the company’s newswire, the cable network Bloomberg TV, Bloomberg radio on XM and Sirius (NSDQ: SIRI), and for its existing magazine, Bloomberg Markets,” reports PaidContent.

Will P.R. be considered in this review? Nope. “This is for Advertising and Marketing, not P.R.” Bloomberg’s Chief Communications Officer Judith Czelusniak told PRNewser. Czelusniak said Bloomberg uses “a few different P.R. firms for different purposes,” but that the company doesn’t “disclose PR agency relationships.”

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!