Now here’s a great stunt: design agency Upwell created a new light switch cover that also functions as a key holder. They weren’t sure how its functionality and design would sit with the public, so they pulled a little stunt by placing it in the middle of…an IKEA.
They even had a member of their team dress up as an employee to monitor the experiment.
No word on whether PR was involved, but if they weren’t then they were surely missing out on the week’s best guerrilla marketing stunt.
And here’s the website.
(H/T to our sister site AgencySpy)
- Neil Patrick Harris Is the Best, Makes a Video to Promote His New Book
- Under Armour Comms VP Explains Damage Control Strategy
- FOX News' Tucker Carlson Suspects Kids Are 'Learning Too Much' in School
- Bryan Cranston Promotes MLB Postseason with Hilariously Fake One-Man Show