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PR Win: Agency Tests Its New Product Inside IKEA

Now here’s a great stunt: design agency Upwell created a new light switch cover that also functions as a key holder. They weren’t sure how its functionality and design would sit with the public, so they pulled a little stunt by placing it in the middle of…an IKEA.

They even had a member of their team dress up as an employee to monitor the experiment.

No word on whether PR was involved, but if they weren’t then they were surely missing out on the week’s best guerrilla marketing stunt.

And here’s the website.

(H/T to our sister site AgencySpy)

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