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Sunday, Nov 30
For Immediate Release Fridays
This past Friday was a tough one for uncovering buried press releases. While the economy is grim, Black Friday is still a biggie for retail and business journalists. There were indeed, many releases uploaded late on Friday touting things like increased traffic to online circular sites as shoppers prepped for battle. But the battle was literal and the news grim as one Wal-Mart shopper was trampled to death, and two Toys R Us shoppers fatally shot each other. Toys R Us uploaded a brief statement. Wal-Mart's statement was a bit more specific. As I write this, the search 'Wal-Mart AND death' yields 2,500 news stories and 'Toys R Us AND shooting' yields 254. We can only hope people keep their cool next year, and retailers don't continue to market Black Friday as some kind of necessary, frenzied starting point of the holiday season.
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