An astonishing 11% of PR people surveyed by press release wire service BusinessWire answered "weeks" when asked how long it takes them to write and get approval for a press release.

Luckily the bulk, 49% (pie chart above), answered several days. The one-question poll was issued as a way to get customers thinking about adding a little extra time and money to optimize for Search.

If you're in corporate PR, you can probably relate to the 11%. You may want to apply the parlor game of my former colleague, head of the Zusman Group consultantcy Barry Zusman in these instances: the person responsible for circulating the 10th draft of a release has to buy drinks for all concerned.