Such is the world we live in today, when job changes are openly discussed on the net by both employer and employee.

Today, Chris Lynn, editor of the popular new media marketing and PR blog, SocialTNT, has announced he is leaving Shift Communications for the position of New Media Manager, North America at Text 100.

Chris tells PRNewser, "By the way, Text approached me through my blog. I made some great friends at SHIFT and, of course, learned so much from Todd [Defren]. At Text, I'll be able to apply that knowledge to opportunities and challenges that you can only get at a global firm."

The first announcement of his departure came via blog post, and Shift Communications Principal Todd Defren reacted to the move via blog post as well, saying in part, "Speaking as SHIFT's "brand manager," of course I was upset. Chris wasn't even allowed to blog at his last gig; we encouraged and (literally) promoted his passions. Yes, this served his needs as well as ours - but in the end, it is the Personality who gets to decide where to put their personal brand to use."