PRWeek/MS&L Survey: 75% Expect Digital Spending To Increase

PRWeek and agency Manning Selvage & Lee today released their 2008 Marketing Management Survey of 252 marketing executives.

Not surprisingly, 75.4% expect spending for digital/online initiatives to increase, compared to 42.5% for direct marketing spend, 36.5% for PR budgets, and 32.5% for ad budgets.

The survey also tackled ethical issues:

7.9% of respondents have either paid for or provided a gift to an editor in exchange for a news story about their company. In addition, 18.7% have bought advertising in return for a news story and 10.3% have had an implicit/non-verbal agreement with a reporter or editor that advertising will result in favorable coverage.

Read the full report here.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.