PRWeek’s Last Weekly Issue

After this week PRWeek will join Adweek as a marketing industry publication with the word “week” in its name that is not printed weekly. Adweek – owned by Nielsen Online Business Media – currently prints 36 issues per year, while PRWeek – owned by Haymarket Media – will scale back to a monthly print edition.

Writes The New York Times‘ Stephanie Clifford, “[PRWeek] is now in the embarrassing position of all businesses that choose a too-specific moniker – think of the chef who christens his restaurant “8 Jones” after its street address, only to perplex customers when 8 Jones later moves to 14 Chestnut Street. So may the PRWeek subscribers feel confused when they receive a monthly magazine called PRWeek.

“We definitely had a debate about that, but the PRWeek brand is very strong and we’re very attached to it,” publishing director Julia Hood told Clifford.

[image courtesy The New York Times]

RELATED: PRWeek Goes Monthly; Weekly Edition Becomes Digital

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