TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Publicis in Talks with Chinese Government To Launch Comms College

Publicis chief exec Maurice Lévy is in talks with Chinese government officials to establish a communications university in one of China‘s major cities.

According to Lévy, talks have been ongoing for some time now. And with high consumer interest in brands all across the country, the Chinese market is rife with opportunity.

“China has become the number two economy in the world and they are modernising the country heavily and they are moving toward a market economy. Therefore, marketing and advertising is very important and the Chinese love brands,” he told the UK’s Telegraph.

Lévy would not disclose whether the school would be Publicis-branded or whether graduates would join the company.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!