TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Publicis in Talks with Chinese Government To Launch Comms College

Publicis chief exec Maurice Lévy is in talks with Chinese government officials to establish a communications university in one of China‘s major cities.

According to Lévy, talks have been ongoing for some time now. And with high consumer interest in brands all across the country, the Chinese market is rife with opportunity.

“China has become the number two economy in the world and they are modernising the country heavily and they are moving toward a market economy. Therefore, marketing and advertising is very important and the Chinese love brands,” he told the UK’s Telegraph.

Lévy would not disclose whether the school would be Publicis-branded or whether graduates would join the company.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!