Publicis Promises to Double its PR Revenue in Three Years

Olivier Fleurot, chief executive of the PR and events units of Publicis told a Reuters reporter in Shanghai this week that the global agency plans to double its PR revenues through acquisitions within the next three years.

One deal is final because Fleurot went on to say that they acquired one of their China affiliates that will double their headcount there to 300.

Fleurot joined Publicis in 2006 and was upgraded in May of this year upon the departures of Mark Hass and Eric Giuily to head the PR, corporate comm and events management unit, which includes among others, MS&L, Freud, and Publicis Consultants.

Publicis’s spending spree isn’t limited to PR either. The conglomerate already owns interactive shop Digitas, and still plunked down $530 million to buy its competitor Razorfish from Microsoft earlier this month.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.