TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Publicis Promises to Double its PR Revenue in Three Years

publicis.jpg

Olivier Fleurot, chief executive of the PR and events units of Publicis told a Reuters reporter in Shanghai this week that the global agency plans to double its PR revenues through acquisitions within the next three years.

One deal is final because Fleurot went on to say that they acquired one of their China affiliates that will double their headcount there to 300.

Fleurot joined Publicis in 2006 and was upgraded in May of this year upon the departures of Mark Hass and Eric Giuily to head the PR, corporate comm and events management unit, which includes among others, MS&L, Freud, and Publicis Consultants.

Publicis’s spending spree isn’t limited to PR either. The conglomerate already owns interactive shop Digitas, and still plunked down $530 million to buy its competitor Razorfish from Microsoft earlier this month.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!