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Publicis Q4: Revenue Down 5.4%

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Public Groupe reported Q4 earnings as part of its 2009 annual results report, issued today. Organic revenue – which does not include acquisitions like Razorfish – declined 5.4% for the quarter. This is compared to a 7.4% revenue decline in Q3 2009.

“The upheaval in our industry was generated not only by macroeconomic factors; it was also the product of changing dynamics in the communications business. This included the rapid development of digital technologies, the explosion of social networks and other forms of communication, accentuating the shift in the media landscape and accelerating the pace of changes in consumer behavior,” said Maurice Levy, Chairman and Chief Executive Officer of Publicis Groupe in a statement.

The holding company’s PR division, MS&L Group, cited major account wins including Volkswagen, Carrefour, the Ministry of Economy, Industry and Employment (France) and Diageo. Publicis consolidated its PR agency holdings under the MS&L Group umbrella in November 2009.

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