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Publicists Give ‘Dwell’ Journos the Scoop

For those interested in home design – from decorating to architecture – Dwell has the goods. With a focus on “modern design,” the magazine’s readers are “design seekers,” according to EIC Sam Grawe.

To reach the publication’s 325,000 readers, Grawe suggests pitching products and sending over the latest news about your clients.

“It’s definitely good for them to update us on everything that their company is doing,” he tells Mediabistro in the latest “How to Pitch for PR” feature on Dwell. They accept 20 percent of pitches, so you’ve got a pretty good shot.

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