AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Puerto Rico Tourism Takes Over Times Square

Photo: Stuart Ramson/Insider Images for Puerto Rico Tourism Company

The Puerto Rico Tourism Company (PRTC) introduced its Winter/2012 U.S. marketing campaign last night at an event in Times Square. The weather was misty, but everyone walking around the Square was treated to wall-to-wall images of beaches, trees, and sunshine. The PRTC took over nine billboards to celebrate the campaign.

In addition to the billboards and the event, there will be a revamped website, Twitter feeds, apps, and multimedia on YouTube and Flickr for the campaign. Ogilvy PR is helping with promotions.

For more pics from last night’s event, click through.

Photo: Tonya Garcia

Mario Gonzalez-Lafuente, PRTC executive director Photo: Stuart Ramson/Insider Images for Puerto Rico Tourism Company

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!