Rachel Maddow Calls Out Another PR Firm

Rachel Maddow has set her sights on another PR firm for creating front groups under the guise of grassroots movements to sway opinion on a given issue. Last night, she called out the DCI Group, a 160-person D.C. communications and lobbying shop for creating the Coalition to Protect Patient’s Rights.

We’ll see if DCI CEO Doug Goodyear accepts Maddow’s invitation to come on the show the way Rick Berman did. Berman, labeled “Dr. Evil” by 60 Minutes, happily jousted with Maddow last month over his SweetScam grassroots effort against “big sugar” and other campaigns.

The law currently doesn’t require non-profit advocacy groups to disclose where they get their funding.

Maddow also aired a number of spots about megafirm Burson-Marsteller last spring regarding its work with AIG.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.