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RadioShack Shuffles Its Marketing

RadioShack is shifting its marketing around across disciplines.

The company has chosen Weber Shandwick as its AOR after a competitive review. Weber will work with other IPG firms Axis and Current Lifestyle Marketing on PR, digital, and CSR initiatives here and abroad.

And Ad Age is reporting that the company is looking for a new advertising firm after working with Butler, Shine, Stern & Partners for the past two and a half years.

First order of business may be to get rid of that rebranding campaign to call the store “The Shack.” Remember that?

Financial news from the company has not been positive of late. The S&P downgraded the company’s credit another “notch into junk territory,” Marketwatch reported a couple of weeks ago. And Q3 earnings were down 99 percent (!). The company is focusing on mobile, with a free phone promotion that has been extended through year-end.

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