PR and marketing professionals are sounding off on research firm Forrester’s decision to make all analysts blog on Forrester.com as opposed to their own personal blog. The caveat being if the content on their personal blog is of the same topic as their area of coverage as an analyst.
The problem with Forrester’s decision is the heavy-handed nature it is taking in implementing it. All three Forrester bloggers talked about the new blog platform being developed and the new capabilities it would have. This is the real missed opportunity. Forrester’s goal should be to create such a powerful platform with its new blog and with the Forrester name that employees would jump at the opportunity to leave their personal/professional blogs in order to have access to this great platform.
I think it is very cold of them to simply refer to their employees thoughts as “our IP,” as they did in a tweet, but I believe there are advantages for the employees to blog on the company site.
I think there’s a more difficult point here for Forrester – some condition in the company’s current culture drove an insider to leak the information to SageCircle. This signals internal dissonance and the uncomfortable but likely fact that malcontent employees need to separate from Forrester.