When we interviewed Advertising Age PR reporter Michael Bush recently, we speculated, “The PR industry is doing fine now, but we’ll really know where things are headed come this fall,” to which he responded, “I think that is absolutely true and it’s what I’m hearing from a lot of people in the industry that I speak to.”
Well, today maybe we’re finding out some relevant market info a little sooner than we thought.
WPP reported a 10% increase in worldwide revenues from PR and public affairs work for the first five months of 2008. The figure excludes changes in currency values. Revenues overall were up 14.6%, or 4.5% excluding the impact of currency changes and acquisitions.
WPP Group, which includes Burson-Marsteller, Hill & Knowlton, and Ogilvy, among other PR firms, made the announcement today, June 24, at its annual general meeting in London.