TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Red Sox Players (and One Lucky Fan) Shave Famous Beards for Gillette Promotion

FEAR-THE-BEARDS_shirt_REVISEDAs a Red Sox fan, I dutifully watched the coverage of Boston’s celebratory parade on Saturday morning, and while the players who were interviewed had a great deal to say about teamwork, camaraderie and spirit, a few were somewhat mum about the fate of their now-famous facial hair.

And now we know why.

The bodacious beards belonging to fan favorites David Ortiz and Shane Victorino met a blade this morning in a promotion at Gillette headquarters in Boston.

Also taking part in the shave-fest for the razor brand are city policeman Steve Horgan, who was stationed in the Red Sox Bullpen at Fenway Park; Horagan is now something of a team mascot in his own right thanks to a photo taken of him celebrating Ortiz’s grand slam in the AL championship series against Detroit.

From the official Boston PD feed, here’s officer Horgan waiting to lose his Sox-loving scruff alongside lucky fan Mike Grant.

Click through for Big Papi, who didn’t quite go all the way:

With its name already plastered on the New England Patriots’ stadium, along with this association with the World Champion Red Sox, it would seem Gillette is aiming for a branding monopoly on New England sports — I wonder if it’s only a matter of time before the Bruins trade in any Bic razors for “the best a man can get”…

Here’s a clip of the shearing in action via CBS:
…and a final pic of the victims:

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!