Remembering Patricia Tobin

The PR industry lost a pioneer this week as Pat Tobin passed away after a battle with cancer. She was 65 years old.

Co-founder of the National Black Public Relations Society, Tobin worked in local television before starting her firm, Tobin & Associates, in 1983. Over the years her client roster included Spike Lee, Johnnie L. Cochran Jr. and Louis Gossett Jr..

Writes Jocelyn Stewart in the LA Times, ‘Without the Hollywood pretense — the air kisses, the “Have your people call my people’ — Tobin brought people together: entertainers with their audiences, sellers with buyers, communities in need with those possessing cash.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.