Resources Connection Inc. Acquiring LA PR Firm Sitrick And Company

LA-based agency Sitrick And Company is being acquired by consulting firm Resources Connection Inc., reports The Wall Street Journal. Sitrick is known for their crisis work, including “the Archdiocese of Los Angeles during a sexual-abuse lawsuit and Paris Hilton following her release from a brief jail stint,” says the Journal‘s Michael Corkery.

Resources Connection Inc. believes the deal will make them even more appealing to companies facing restructuring or bankruptcy, by having PR services in house.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.