Resources Connection Inc. Acquiring LA PR Firm Sitrick And Company

LA-based agency Sitrick And Company is being acquired by consulting firm Resources Connection Inc., reports The Wall Street Journal. Sitrick is known for their crisis work, including “the Archdiocese of Los Angeles during a sexual-abuse lawsuit and Paris Hilton following her release from a brief jail stint,” says the Journal‘s Michael Corkery.

Resources Connection Inc. believes the deal will make them even more appealing to companies facing restructuring or bankruptcy, by having PR services in house.

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