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RLM PR CEO on Toyota: ‘Long Road Getting Back’ to Symbolizing Quality

CNN delved further into the massive Toyota recall currently underway in a segment that aired today.

“This is supposed to be a company that symbolizes quality,” said RLM PR CEO Richard Laermer, who was identified as “Branding Expert” in the segment. “And now they’re going to have a long, long road getting back to that, and people are going to wonder, what can I say about Toyota because I can’t say quality.”

For more coverage, see our recent story, “Toyota Manages Through Major Product Recall.”

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