White House Press Secretary Robert Gibbs–or PS2POTUS as I’ve dubbed him in a previous post–won the Public Relations Society of America’s PR Professional of the Year for his work on the Obama campaign.
The individual award was given during PRSA’s annual Silver Anvil Awards dinner in Manhattan last night. The release explains that Gibbs won it for the campaign’s message and ability to stay on it, its use of new media, and the “visible emphasis on communications transparency, openness and expediency, and generated a feeling of real-time connectedness with the electorate due to the active dialog with voters.”
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