TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Rockstar Apologizes for ‘GTA Online’ Glitches with Lots of Free (Fake) Money

actual_1381450954v2Today in Virtual Damage Control news: one of the biggest rollout campaigns of the year inspired so much web traffic that tech snafus prevented people from seeing whether the product at hand really works or not. The responsible company’s solution: wiring millions of digital dollars to nerds around the world.

What, you thought we were talking about ObamaCare?

Rockstar Games attempted to minimize the collective groan that followed Grand Theft Auto V Online’s glitchy debut by giving each affected user half a million virtual bucks to buy all the new outfits, haircuts and rocket launchers he could ever want. And they sent out a press release too:

“we are planning to provide a special stimulus package…dropping a cool half a million GTA$ in the GTA Online bank accounts of all players…we hope this GTA$ helps to facilitate a fresh start or makes your continued life in Los Santos and Blaine County extra sweet.”

Just remember: “Don’t Spend It All in One Place!

Some remain unimpressed and insist that Rockstar should just fix the game rather than pulling stunts like this one, but the reaction has been overwhelmingly positive, and it’s earned a bit of media coverage. We might recommend that the government take Rockstar’s model to heart and respond to tech problems in its virtual insurance marketplaces by giving free coverage to those who want it, but that would involve real money.

*Image via Rockstar Games

Mediabistro Course

Brand Writing

Brand WritingStarting November 5, learn how to expand your brand with strategic marketing copy! Taught by an award-winning content creator, Julian Mitchell will give you the tools to create powerful, seamless messages across multiple platforms and help you to determine the most effective ways to communicate with your customer. Register now!