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Roll Call: Calvin Klein, McDonald’s, Universal Orlando, Caldwell VanRiper

Women’s Wear Daily reports that Christopher Martinelli has joined Calvin Klein as director of PR for men’s wear and men’s celebrity. As a member of the global comms team, Martinelli will oversee PR for the men’s clothing and accessories lines at Calvin Klein Jeans, Calvin Klein Collection, and other brands.

Edgardo Navarro Linares has been promoted to VP of multicultural marketing at McDonald’s USA, effective January 4. Navarro will be responsible for domestic strategic and ethnic consumer marketing, reporting to U.S. CMO Neil Golden.

Universal Orlando Resort has promoted Tom Schroder to VP of corp comms. He’s responsible for media relations, crisis and issues comms, social media, and corporate communications at the NBCUniversal level.

Kevin Flynn has been named president of advertising and PR agency Caldwell VanRiper. Previously, he was a senior marketing exec at Finish Line, a sports retailer.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.