Cohn & Wolfe announced the appointment of two senior digital executives in newly created roles to bolster the agency’s offerings in integrated and paid media and digital health: Ethan Kraus, vice president of Paid and Integrated Media, and Vicky Lewko, SVP, head of Digital Health. Ethan Kraus is responsible for leading the development of integrated paid media strategies for clients across digital and social media. He brings a decade of experience creating paid media programs for leading global brands including Samsung, eBay, Virgin Mobile, SC Johnson and Walgreens. Previously, Kraus was the director of Integrated Marketing at The Economist, where he developed cross-platform programs featuring custom content for blue chip advertisers. Vicky Lewko is charged with growing the agency’s digital business by integrating digital programming into new and existing healthcare accounts. Vicky comes from W2O with 12 years of experience developing digital and social strategies for leading healthcare and corporate brands. She will be part of Cohn & Wolfe’s healthcare team, which like other Cohn & Wolfe practices, has embedded digital talent to ensure seamless, integrated digital work. (Release)
Man Made Music, a music company specializing in Sonic Branding, has expanded its Creative and Brand Partnership Departments with the promotion of Dan Venne to vice president, supervising producer and the hiring of Kristy Zeigler as manager of Brand Partnerships & Music Strategy. Venne’s extensive background in the music industry includes years of brand and entertainment experience, a Masters degree from NYU in Jazz Performance and lead guitarist of the band Cougar (which has toured both internationally and stateside, while releasing critically-praised albums on the Ninja Tune label). With the combined strength of his experiences, Venne has developed into a strong creative leader who successfully drives major Sonic Strategy projects. On the brand partnership front, Zeigler joined the Man Made Music team to work alongside Allison Meiresonne, president of Brand Partnerships. Zeigler also reports to Man Made Music Founder Joel Beckerman in regard to Music Supervision and music business relationships. In her new role, Zeigler will help evangelize Man Made Music, its vision, and its approach to telling great stories with music and sound in the entertainment space. (Release)
GolinHarris, part of Interpublic Group, has formed a strategic partnership with the Magic Group of China. The agreement provides the framework for the agencies to combine their expertise in consumer, corporate, healthcare and digital communications for new and existing clients. As part of the agreement GolinHarris will make the intellectual property and tools around its new integrated model for communications, known as g4, available to the team at Magic. (Release)
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