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Roll Call: Edelman, FleishmanHillard, Zocalo Group and More

Edelman has named Gail Becker president of strategic partnerships and global integration, effective immediately. In the newly created position, Becker, currently chair of Canada, Latin America and U.S. Western Region, will identify and advance strategic alliances and partnerships globally and oversee the execution and integration of those business relationships across the network. She will also have executive oversight of MATTER, the sports, entertainment and experiential marketing arm of DJE Holdings. Becker will report to Richard Edelman, president and CEO of Edelman, and continue to be based in Los Angeles. Alan VanderMolen, vice chairman DJE Holdings, will now oversee Canada and Latin America. He will report to Matthew Harrington, global chief operating officer in this role and continue to report to Edelman in his role as vice chairman. VanderMolen, in addition to his new role, will continue to oversee Edelman’s eight global practices—Consumer Marketing, Digital, Health, Corporate, Public Affairs, Technology, Business + Social Purpose and Crisis and Risk, Edelman’s intellectual property such as the Trust Barometer as well as Edelman’s sister agency Zeno. (Release)

FleishmanHillard International Communications announced the appointment of Kirsten Whipple as health and wellness practice leader in its Chicago office. Kirsten joined FleishmanHillard in February 2011 as a senior vice president and the group has tripled in size during her tenure. She currently leads a client portfolio that includes Abbott, AbbVie, Beech-Nut and Retale, with programs ranging from brand reputation and scientific communications to consumer PR programs and issues management. The clients are served by an integrated team that includes former journalists, registered dietitians, scientists and social media experts. (Release)

Zocalo Group announced a new addition to its leadership team in Stephen Strong, executive vice president and executive director. Reporting to Zocalo Group president and CEO Paul M. Rand, Strong will oversee the Digital, Creative and Research & Analytics groups, working closely with the existing directors to support continued work and expansion of their respective functions.  Strong brings to Zocalo Group a background in interactive marketing from previous positions that include interactive director at Unilever, global director of interactive marketing at Alberto Culver, and SVP and director of interactive

Tamsen Webster has been named as vice president of strategy for SME Digital, a division of Social Media Explorer. Webster will lead client strategy and oversee implementation. Prior to joining SME Digital, Webster was the senior vice president of content activation and strategy at Boston-based Allen & Gerritsen, where she worked with startups, retail, restaurant, CPG and B2B brands. Webster also held various leadership roles in communications, digital marketing and social media strategy. (Release)

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