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Roll Call: Edelman, 5WPR, Marlo Marketing and More

Edelman announced that Spike Jones has joined Edelman’s Austin office as senior vice president, effective immediately. Jones will oversee regional strategy and business development for the Southwest. Jones has experience working on digital customer experience initiatives and advocacy programs for clients such as Verizon, HP, Pfizer, Intel and Hershey’s. Prior to joining Edelman, he was the group director of engagement at WCG in Austin, growing the business to the third most profitable in the company. Before that, Jones was a senior vice president at FleishmanHillard in Austin and spent 10 years at Brains on Fire in Greenville, S.C. (Release)

5W Public Relations has promoted Erika Kaufmann to the newly created executive vice president and group director position. Kaufmann joined the agency in 2004 and most recently managed its Health & Beauty practice as well as various blue-chip and entrepreneurial accounts. In her new expanded role, she will continue reporting to CEO Ronn Torossian while working on unnamed initiatives designed to facilitate the firm’s growth. (Release)

Marlo Fogelman, principal of marlo marketing/communications, a Boston-based, integrated consumer marketing agency, has named Ann Peterson as executive vice president of its consumer products & professional services division – an expanding practice area at mm/c that will benefit from Ann’s 20+ years representing global brand leaders across retail, fashion, entertainment, food, beauty and health care industries. Prior to mm/c, Ann held senior management positions in New York at Lippe Taylor Brand Communications, an integrated marketing and public relations agency specializing in marketing to women, and Rogers & Cowan, the Los Angeles-based entertainment marketing agency. (Release)

International Data Group (IDG) announced that Michael Friedenberg has been promoted to CEO of IDG Communications Worldwide from his current position as CEO of IDG Communications U.S. Effective immediately, Friedenberg will oversee IDG’s media operations in 86 countries. Named CEO of IDG Communications U.S. earlier this year, Friedenberg oversaw IDG’s U.S. B2B and consumer brands, as well as IDG TechNetwork (U.S.) and IDG World Expo. Previously, he was CEO and president of IDG Enterprise, an IDG Communications company that develops strategic media properties and peer advisory services. He transformed IDG Enterprise into a digital-centric business that became the largest and most profitable division of IDG Communications. Friedenberg joined IDG in 2005 as president and CEO of CXO Media. (Release)

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