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Roll Call: Edelman, Warschawski, MMGY Global and More

Edelman has named Cricket Wardein president, Western Region, effective immediately. In her new role, she will oversee the region’s six offices, which are home to some of the firm’s largest clients. Wardein, currently head of the agency’s U.S. Digital operation, will report to Russell Dubner, president and CEO, Edelman U.S. and be based out of Edelman’s Los Angeles office. Under her leadership, Edelman’s U.S. Digital business has grown over 20 percent in the last year, to over $100 million in revenue and boasts more than 500 U.S. Digital employees developing and driving programs for clients. Wardein’s replacement will soon be announced. (Release)

Warschawski announced the addition of Christina Pratt to the agency’s growing team. In her role as senior associate, Christina will be responsible for leading day-to-day activities and client relations, as well as creating and executing integrated marketing communications campaigns for the agency’s clients. She will also oversee social media activities. Prior to joining Warschawski, Christina was a corporate communications associate at Exelon Corporation, the nation’s leading competitive energy provider. There she managed media relations, led national stakeholder outreach campaigns and crisis communications activities. She was also responsible for internal communications, employee engagement and oversaw corporate social media efforts. Previously, Christina was a senior manager at Golin Harris in D.C., where she led media relations for clients in the energy and environment sectors. (Release)

MMGY Global announced that Kerry Cannon has assumed the role of managing director at MMGY Global’s Orlando office. In his new role, he will be responsible for driving all marketing strategy, implementation and new business development for the Orlando office as well as broadening the agency’s overall expertise as a leader in integrated travel service marketing. He will report to MMGY CEO, Clayton Reid. Kerry’s career in travel marketing and publishing runs the gamut from traditional print media to digital and mobile communication. He counts among his specialties mobile media and technology, strategic partnerships, and retail and online travel distribution. Before joining MMGY, Kerry served as a long-term strategic and business development consultant for digital media, travel and entertainment companies. Prior to that, he was CEO and founder of Interactive Mobile @dvertising, Inc., a location-based advertising company focused on the tourism industry. In this role, he earned the designation of PhoCusWright’s Travel Technology Innovator of the Year. (Release)

The Decker Royal Agency LLC, a new public relations company specializing in travel, hospitality, culinary arts and the relentless pursuit of the things that ‘make life a grand adventure,’ announced its debut this week. Founded by former Lou Hammond & Associates executives, Cathleen Decker and Stacy Royal, the firm is based in New York City and is expert in media relations, strategic planning, social media, crisis communications, special events, promotions and digital integrations. According to Decker Royal’s president, Cathleen Decker, successful public relations campaigns are built across many disciplines, which is why the new venture considers itself an integrated communications workshop. “Our practice merges the best of traditional PR tactics with today’s evolving platforms from social media to native advertising to digital content,” says Decker. Adds agency Managing Director and Decker’s partner, Stacy Royal, “It’s about keeping our clients in the conversation, wherever that conversation lives – online, in print or on-air.” (Release)

Warner Communications announced that it has opened an office in Santa Monica, CA, expanding the company’s ability to service clients in the western part of the country. The Los Angeles office opened on July 1, 2014. Founded in 1997, Warner Communications has deep experience in technology, private equity/venture capital, financial services, energy, consumer products, professional services, manufacturing, tourism/hospitality, small business, and education. Clients range from enterprises to startups. The company also has specialty practices in social media and crisis communications. (Release)

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