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Roll Call: Full Picture, PR Works International and More

Full Picture has promoted Nicole Esposito chief business development officer. Nicole has been with Full Picture since its inception overseeing the public relations divisions in both New York and Los Angeles for long-time clients such as Victoria¹s Secret, Revlon, vitaminwater, Frederic Fekkai and Victoria’s Secret Pink. In her new role as chief business development officer, Esposito will be responsible for spearheading new business initiatives across all divisions of the company. She will still provide creative and strategic public relations guidance for the PR division but overall, her main focus will be to usher in a new era of growth for Full Picture.(Release)

PR Works International, an L.A. and London-based corporate agency, has hired Melody Monfreda as director of international film publicity. Monfreda, an entertainment industry vet, has an extensive resume including international promotion for the “Twilight” movies. She will oversee the organization’s offices in London and Rome, coordinating with the L.A. office to run “international film campaigns, tours, film festivals and corporate campaigns”. She will report directly to founder and CEO Alyson Dewar. (THR)

The Paper and Paper-based Packaging Board announced the appointment of Mary Anne Hansan as executive director of the Paper Check-off program. Hansan is a seasoned marketing and communications veteran who has overseen industry marketing initiatives for diverse industry categories including flowers, plastics and most recently canned tuna. As executive director of the Paper and Packaging Program, Hansan is responsible for leading campaign strategy and the development of an integrated communications campaign which will highlight the positive attributes of paper and paper-based packaging as well as the industry’s environmentally-responsible practices. She will report directly to the program Board and its officers. Hansan began her career working for advertising agencies in the metropolitan Washington, DC area before taking positions with major trade associations such as the Society of American Florists, the American Plastics Council and the American Chemistry Council. She served as vice president for the National Fisheries Institute since 2007 where she implemented a $20 million dollar marketing campaign on behalf of the major U.S. canned tuna brands. (Release)

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